Register for the Program
We appreciate your interest in joining the DAAC's Political Ads Program. Fees go towards icon licensing, use of our custom-made platform, and program administration. After signing the participation agreement, there are two components to the program: icon-serving and a registry. Both features are optional to use.
| Icon-Serving | Rate |
|---|---|
|
Icon licensing fee For use of the icon in Canada. Icon impressions served through the DAAC platform Volume discounts and API available. |
CAD 500 annually CAD 0.25 CPM |
| Registry | Rate |
|---|---|
|
Storage and display of ads served Customizable front-end interface included. CSV upload required. API available. |
CAD 5000 annually |
Advertisers should be in compliance with all applicable registration requirements of Elections Canada or their provincial or territorial election act in order to participate.
NOTE: The cost of participating in the DAAC’s Political Ads Program may be required to be included in the reporting of partisan advertising expenses and election advertising expense subject to spending limits, depending upon when the advertising appears.