Register for the DAAC’s Political Ads Program

Thank you for your interest in the DAAC’s Political Ads Program. This program is designed to support transparency in political advertising in Canada by providing standardized tools to disclose, track, and make political ads accessible to the public.

Participation includes access to two program components: icon licensing and serving, and the ad registry. You may choose to use one or both, depending on your needs.

Program fees support icon licensing, access to the DAAC platform, and ongoing program administration.

1. Icon License and Icon-Serving (Optional)

Enables the use of the DAAC Political Ad icon on digital ads, providing clear, standardized disclosure to users.

What this includes:

  • Licensing to use the Political Ad icon in Canada

  • Access to the DAAC icon-serving platform

  • Ability to serve the icon dynamically across campaigns

  • API access and volume discounts available

Fees:

  • Annual icon licensing fee: $500 CAD

  • Icon impressions: $0.25 CPM


2. Ad Registry (Optional)

Supports the storage and public display of political ads to enhance transparency and accountability.

What this includes:

  • Centralized storage of ads served

  • Public-facing, customizable registry interface

  • Upload via CSV or API integration

  • Discounts available for small and mid-sized organizations

Fees:

  • Annual fee: $5,000 CAD

Register for the Program

Click Here to Register

Eligibility

Participants are responsible for ensuring compliance with all applicable registration requirements under Elections Canada, or relevant provincial or territorial election laws.

Important Note on Expense Reporting

Program participation fees may need to be included in the reporting of partisan or election advertising expenses and may be subject to applicable spending limits, depending on when the advertising appears.