Principles & Guidelines
Organizations who register to use the icon commit to providing online ad transparency to Canadians.
This guidance explains how the DAAC’s Self-Regulatory Principle of Transparency applies to political advertising online.
Under the DAAC’s Political Ads Program, the Political Ad icon and/or wording should be used to provide clear, meaningful, and prominent notice that an ad is a political advertisement, with information about who delivered that ad just a hover, click, or tap away.
Consistent and proper use of the Political Ad icon (also called the Ad Marker) reinforces user-friendly transparency for political advertising.