Principles & Guidelines

Organizations who register to use the icon commit to providing online ad transparency to Canadians.

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The Principle of Transparency for Political Advertising

This guidance explains how the DAAC’s Self-Regulatory Principle of Transparency applies to political advertising online.

Implementation Guideline

Under the DAAC’s Political Ads Program, the Political Ad icon and/or wording should be used to provide clear, meaningful, and prominent notice that an ad is a political advertisement, with information about who delivered that ad just a hover, click, or tap away.

Consistent and proper use of the Political Ad icon (also called the Ad Marker) reinforces user-friendly transparency for political advertising.