Register to use our purple icon on your ads

 
 

The Political Ads Program can be used for federal and provincial election advertising.

Political parties, candidates, issue-based advertisers, their agency partners and vendors are encouraged to register to join the self-regulatory program to provide greater online ad transparency to the public.

To register for the program, please fill out the form through the button below.

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Taglines take up valuable ad space. Use the icon-based program to utlize your ad space more effectively.

Hover your mouse over (or tap on) the icon and phrase in the banner above to view the experience provided by our program.

 

 

About the Political Ads Icon

The DAAC’s Political Ads Program is designed to increase transparency for political advertising online.

The Political Ads Icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads they’re seeing.

With the required tagline information layered on top of the ad, or a click or tap away, your ads will look cleaner and easier to read.

An image of the type of reporting available through the program. Impressions can be mapped against provincial or federal ridings.

An image of the type of reporting available through the program. Impressions can be mapped against provincial or federal ridings visually, as above. Reporting also includes spreadsheets of the data split out by ridings.

 

 

About the DAAC

The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of seven marketing and advertising trade associations. It is responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada, which has expanded to the political advertising sector (the Political Ads Program).

The DAAC offers a standardized way for political advertisers to inform users about who is delivering the ad to them through the Political Ads Program.