Political Ads
Do you want to know who paid for the political ad you’re seeing?
Look for the purple icon.
About the Political Ads Icon
The DAAC’s Political Ads Program is designed to increase transparency for political advertising online.
The Political Ads icon serves as an immediate, simple, and intuitive tool for people to get information about the political ads they’re seeing.
Register for the Program
The Political Ads Program works for federal and provincial election and by-election advertising. Political parties, candidates, and issue-based advertisers, and their agency partners or vendors, are encouraged to register to join the self-regulatory program to provide greater transparency to the public online.
Register to participate below.
About the DAAC
The Digital Advertising Alliance of Canada (DAAC) is a not-for-profit consortium of seven marketing and advertising trade associations. It is responsible for administering the AdChoices (YourAdChoices.ca) self-regulatory program in Canada, which has expanded to the political advertising sector (the Political Ads Program).
The DAAC offers a standardized way for political advertisers to inform users about who is delivering the ad to them through the Political Ads Program.
